Getting Down at Rock Bottom
Take a truckload of slow selling merchandise, a pallet of signage and merchandising props and our tireless trio of Tim, Kim and Penny, 
and you’ve got the hottest booth at Emiliani’s Beauty Expo this year. During the two-day “Beauty Rocks” professional beauty show at the New Jersey Convention and Expo Center in Edison, NJ.
This event, on October 10 & 11, drew almost 6,000 visitors over two days, to see platform artists from every major professional beauty manufacturer in the country. Learning opportunities filled every corner of the venue and attendees were able to see and touch products first hand at the booths. But nowhere in the center was the line as long as it was around the Rock Bottom booth.
Products that languished in stores, despite deep discounts, were in huge demand at the booth. Everyone was scrambling to refill baskets and straighten stock as the crowd filed through the aisles. Crowd control became such an issue that security guards were needed to keep customers from climbing over the walls.
By the close of the show, the product was gone, our team was exhausted and our belief that a wise investment in merchandising can make clearance items irresistible was proven beyond a shadow of a doubt.
We welcomed the warriors home, just in time for another trip back to New Jersey. But that’s another story…
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